The lighting fitting rooms have influences how customers perceive your store and how likely they are to buy the clothes they try on. That’s why we at Lightco have put together some tips to help you ensure your fitting room lighting is working in your favour.
How Fitting Room Lighting Affects Sales
How a fitting room is lit makes a big difference to how clothing looks on a person when they try it on. This impacts your sales because customers aren’t going to spend money on an item they think is unflattering. With that in mind, here are five tips on how to use change room lighting to your advantage. Don’t forget to visit our blog for more retail lighting tips!
1. Avoid Harsh Lighting
It’s tempting to use bright lights in changing rooms because they’re naturally dark spaces. However, stark fluorescent fitting room lighting can wash out skin tone and highlight imperfections, so opt for warm bulbs instead.
2. Offer Flexible Lighting Options
The most elite method of lighting fitting rooms is to offer customers a variety of options. For instance, dimmer switches enable people to get an idea of what an outfit will look like both in the daytime and at night.
3. Embrace Multiple Sources Of Light
Using only overhead lighting can cast unflattering shadows on a person’s face and body. Instead, use several different sources of fitting room lighting – such as vanity LEDs around the mirrors – to minimise shadow and create a softer light.
4. Choose Lighting Styles That Suit Your Brand
The fitting room is a key part of your retail space and should match the vibe of your brand. For example, you can create a chic atmosphere by hanging an elegant chandelier or keep it modern with an industrial pendant light.
5. Make Your Fitting Room Lighting A Feature
To truly wow customers, think of lighting fitting rooms as an art. Experiment with colour and eye-catching fixtures, and match them to the furniture and mirrors in the space to create a genuinely elite impression.
Elevate Your Fitting Room Lighting With Lightco
Browse our catalogue to find the perfect options for lighting fitting rooms in your retail space. If you have any questions or need some inspiration, contact our expert team today.
Now read: The Importance of Lighting in Retail